For agents, team leaders and brokerage owners ready to build what’s next.
× WORK WITH DERELL
Explore how we can work together TURN RELATIONSHIPS INTO CONSISTENT OPPORTUNITY. Your database should be more than a list of names. Develop a clear approach to staying connected, making useful introductions and following through—so valuable relationships don’t disappear between transactions.
LEAD A TEAM THAT CAN GROW BEYOND YOUR PRODUCTION. Being a strong producer and leading a strong team require different skills. Clarify responsibilities, strengthen accountability and create repeatable processes so every decision, handoff and opportunity doesn’t have to come through you.
MAKE YOUR NEXT BROKERAGE MOVE A BUSINESS DECISION. Whether you’re evaluating a platform, growing a team or considering the next chapter of your brokerage, start with what you want to build. Examine the support, structure, economics and tradeoffs against your goals.
WORK WITH DERELL
Try a practical relationship exercise START WITH THE PEOPLE YOU ALREADY KNOW. Before adding another lead source or another tool, take a closer look at your relationships.
Choose five people you already know—past clients, colleagues, business owners or professional partners. For each person, ask:
What matters to them right now? What could I share, offer or introduce that would be useful? What follow-through would strengthen this relationship? Reach out to one person with something useful. Listen to what comes back. Record the next step and follow through.
Use this exercise on your own. If it reveals a gap in how you stay connected, we can talk through it.
Talk through what I noticed → Team Leader
GROW THE TEAM. KEEP WHAT MAKES IT YOURS. You’ve built more than a group of agents. You’ve built standards, relationships and a way of doing business. Explore how stronger operational support and a flexible financial structure could help your team grow without rebuilding everything from scratch.
Preserve the team identity you’ve worked to establish. Explore compensation structures suited to different agents. Improve visibility into commissions, approvals and lead sources. We can talk through your priorities and the coaching, mentorship or business structure that could support your next step.
Talk through my team’s structure → Brokerage Owner
THE NEXT CHAPTER DOESN’T HAVE TO ERASE WHAT YOU BUILT. Your brand carries years of relationships and reputation. There may be a way to preserve that identity while shifting more of the brokerage infrastructure behind the scenes—giving you more room to lead your people and grow the business.
Explore ways to retain your established brand. Evaluate transaction infrastructure and back-office support. Compare business models and transition requirements. We can talk through your priorities and the coaching, mentorship or business structure that could support your next step.
Explore my brokerage’s next chapter → Producer
YOUR NEXT LEVEL MAY REQUIRE A DIFFERENT STRUCTURE. You know how to produce. The question is whether your business gives you the time, capacity and long-term opportunity you want. Explore a structure that supports today’s production while making room for what comes next.
Reduce friction in transactions and daily operations. Evaluate the full economics of your production. Explore ownership and income opportunities beyond personal closings. We can talk through your priorities and the coaching, mentorship or business structure that could support your next step.
Explore my next level → Agent
BUILD YOUR BUSINESS. WITHOUT FIGURING EVERYTHING OUT ALONE. You’re building relationships, learning your market and finding your rhythm. The right environment can give you practical education, experienced people to learn from and simpler ways to manage the business—while you build a name of your own.
Strengthen your conversations and follow-through. Learn from professionals actively doing the work. Explore support that fits how you want to grow. We can talk through your priorities and the coaching, mentorship or business structure that could support your next step.
Talk about my next step → A MOMENT TO REFLECT
YOUR 5-QUESTION GROWTH CHECK. Use these prompts privately. No registration is needed. Write down a short answer to each, then choose one next action.
Direction: What would meaningful progress look like in your business over the next 12 months?Relationships: Which people and relationships are already creating your best opportunities?Consistency: What important follow-up or responsibility still depends entirely on you remembering it?Friction: Where do opportunities lose momentum between an introduction and the next action?Next move: What is one change you can make, and what guidance or support would help?Want to talk through what you noticed? Share your priority and the question you want to explore.
Discuss my Growth Check → WHY REAL · TOOLS, PEOPLE & POSSIBILITY
Keep Your Brand. Add Real Behind It. Private Label lets eligible independent brokerages retain their established brand while gaining Real’s transaction platform and back-office support.
Private Label lets eligible independent brokerages retain their established brand while gaining Real’s transaction platform and back-office support.
Your identity: Keep building the local name and relationships you have already established through Real’s Private Label program.Real behind the scenes: Explore access to Real’s transaction technology and back-office support while retaining an eligible public-facing brand.Fit before commitment: Review eligibility and location-specific requirements before assuming your brokerage qualifies.Talk about what this means for my business → WHY REAL · TOOLS, PEOPLE & POSSIBILITY
Connected transaction tools, a 24/7 AI concierge and practical education give your agents specific resources to support their daily business.
Connected transaction tools, a 24/7 AI concierge and practical education give your agents specific resources to support their daily business.
reZEN: Manage transaction documents and commission information through Real’s connected transaction platform.Leo: Get AI assistance with questions about transactions, commissions and equity programs using information from reZEN, and discover relevant training.Real Academy: Build skills in lead nurturing and conversion, database relationships, referrals, marketing, productivity and business planning.Talk about what this means for my business → WHY REAL · TOOLS, PEOPLE & POSSIBILITY
Build Your Team’s Model with ProTeams. Configure splits, caps and fees by agent, with commission approval controls and reporting that support how your team operates.
Configure splits, caps and fees by agent, with commission approval controls and reporting that support how your team operates.
Agent-level flexibility: Set default team splits, team caps and pre- or post-cap transaction fees. Configure different settings for individual agents.Operational controls: Control who can edit and approve commissions, and make transaction-specific adjustments when needed.Business visibility: Use team source fields to gain visibility into lead-generation efforts, with reporting and reconciliation down to commission disbursement.Talk about what this means for my business → WHY REAL · TOOLS, PEOPLE & POSSIBILITY
Put Support and Collaboration Behind Your People. The right room changes what’s possible. Connect with agents, team leaders and operators building through relationships, systems and opportunity.
Connect your agents with broker and support resources, peer collaboration through Workvivo, and agent-to-agent learning in Real Academy.
Connect your agents with broker and support resources, peer collaboration through Workvivo, and agent-to-agent learning in Real Academy.
People to turn to: Real’s onboarding introduces broker and support resources so agents know where to take operational questions.Workvivo: Connect with the Real community through the collaboration platform included in the agent onboarding and technology training.Learning from practitioners: Real Academy covers business development, marketing and personal development through classes and collaborative discussions. Mentor options vary by program and location.Talk about what this means for my business → REAL · INCOME & OWNERSHIP
8 Ways to Earn at Real Explore Real’s eight earning avenues—from transaction commissions to qualifying stock incentives, production awards and revenue share.
Explore Real’s eight earning avenues—from transaction commissions to qualifying stock incentives, production awards and revenue share.
Transaction commissions: Earn commissions from closed real estate transactions.Stock Purchase Plan: Elect to use a portion of commissions to acquire company stock through the program.Stock purchase bonus incentives: Receive applicable bonus incentives on qualifying stock-plan contributions.Capping stock awards: Qualify for stock awards when you reach your applicable annual brokerage cap.Elite Agent production awards: Qualify for additional stock awards by meeting Elite production criteria.Elite Agent cultural awards: Eligible Elite agents can qualify for additional stock awards through approved teaching and other cultural contributions.Revenue share: Eligible sponsoring agents can receive revenue share tied to qualifying activity in their agent network.Attraction stock awards: Qualify for stock awards when an agent you directly attract completes a qualifying first transaction.These are Real’s eight program categories, not eight guaranteed or independent income streams. Several involve company stock. Eligibility, program fees, production criteria, vesting and continued good standing may apply. Stock value can change; income is not guaranteed. See the official US guide for current terms.
Talk about what this means for my business → WHY REAL · TOOLS, PEOPLE & POSSIBILITY
Give Your Agents a Clear Transition. Real’s onboarding introduces reZEN, transaction processes, marketing resources and core programs so your people can prepare for the move.
Real’s onboarding introduces reZEN, transaction processes, marketing resources and core programs so your people can prepare for the move.
A defined starting point: Use Real’s onboarding and activation checklist to understand setup steps and available resources.Transaction readiness: Transaction training covers entering listings and deals, payment processes, referral payments and transaction changes.Tools and programs: Technology and marketing training introduce agent resources, while benefits and program sessions explain participation options. Confirm the plan for your team’s circumstances before moving.Talk about what this means for my business → 
RELATIONSHIPS